Jacob Brown
Tinder announces the introduction of enhanced identity checks for its UK users, involving the verification of passports or driving licenses against a video selfie.
Participation in the scheme is voluntary, with users who opt-in receiving an icon on their profile to verify their age and authenticity.
Response to Targeting by Fraudsters:
The dating app, frequently targeted by fraudsters, aims to tackle issues of fraud and deception within its platform through these enhanced identity checks.
Victim Support welcomes the move but emphasizes the need for mandatory ID verification across all dating apps to combat romance fraud more effectively.
Combatting Romance Fraud and Catfishing:
Romance fraud, commonly known as catfishing, involves individuals entering into relationships under pretenses, often for financial gain.
Tinder’s initiative aims to instill confidence among users by ensuring that the individuals they interact with are genuine and authentic.
Verification Badges and Increased Match Rates:
Users who verify their photos will receive a blue camera icon badge, while those who authenticate their ID will receive a blue ID icon badge.
Completion of both steps earns users a blue checkmark. The system, previously implemented in Australia and New Zealand in 2023, significantly increased matches for verified users.
Expansion of the Initiative:
The identity verification tool is not limited to the UK but is also being introduced for US, Brazil, and Mexico users.
Tinder aims to enhance user safety and trust across its platform by implementing these measures, building on previous efforts to verify user identities through selfies, and providing celebrities with blue checkmarks.
